Do you drink coffee from Nongfu Spring?
Recently, Nongfu Spring has launched a coffee drink named "anthrax".
According to statistics, China's coffee consumption is growing at a rate of 15% per year. It is also the reason why companies such as Starbucks, Ruixing, and Coca-Cola have recently “made a fuss"on coffee.
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In order to take the "coffee" train, and in order to welcome the arrival of the beverage season, Nongfu Springs launched a coffee drink a few days ago. However, the unique feature of this product is the concept of "carbonated". The combination of carbonated + coffee makes people curious about this product.
From water to coffee, Nongfu Spring has been enriching the product range. For example, before the introduction of gas tea, bubble tea and other products, but the market feedback is not enthusiastic, but this did not stop the development enthusiasm of Nongfu Spring.
Not only the beverage industry is rich in product categories, but the industrial industry is also busy.
For example, in the abrasives industry, when participating in the hardware exhibition, we saw some solid grinding wheel companies developing new product categories, such as the production of coated abrasives, superhard abrasives or alloy saw blades. Many companies believe that with the continuous improvement of market demand, the rich product categories can facilitate the one-stop procurement of downstream customers, and not only do services but also open up new markets.
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However, any "expansion" is a risky thing. Enterprises must have a full understanding of the products and markets in the new field. Otherwise, after the new products are short-lived, the company will have to clean up the mess.
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